Every.
Voice.
Matters.

That's what Blizzard told us they believed.

It's how they sold us games. How they sold us stories, and characters. It's how they won our loyalty. How they crafted a gaming community unlike any other. How they became one of the most beloved and influential companies in the industry.

They did it by telling us that we mattered. We were more than just customers, we were a community. A fellowship of gamers brought together by a group of developers who truly cared about delivering an amazing experience without sacrificing ethics. They had values, and those values guided everything they did.

Think globally.

Lead responsibly.

Every voice matters.

But when the chips were down and it was time to do or die, Blizzard threw those values away. They betrayed every value they once claimed to hold, and in so doing, betrayed the very community they helped foster. They sold themselves, and us, out, in the name of appeasing a tyrannical regime.

#FreeHongKong#BoycottBlizzard

Fight for Freedom poster with Jim Raynor

Timeline of Events

October 6, 2019

Blitzchung Makes Pro-Hong Kong Statement

During a post-match interview, Hearthstone Grandmasters competitor Blitzchung makes a statement supporting Hong Kong's freedom.

The Verge Report
Icon for event: Blitzchung Makes Pro-Hong Kong Statement
October 8, 2019

Hearthstone Grandmasters Asia-Pacific Ruling

Blizzard Entertainment rules that Blitzchung's statement violates their tournament rules. They ban Blitzchung from competing for 12 months, revoke his prize winnings, and state that they will "immediately cease working with both casters" who conducted the interview. Many fans believe this is to appease the Chinese Communist Party, and react extremely negatively, kickstarting the #BoycottBlizzard movement.

Hearthstone Blog Post
Icon for event: Hearthstone Grandmasters Asia-Pacific Ruling
October 8, 2019

Official Hearthstone Weibo Response

Blizzard's official Hearthstone Weibo (a Chinese social media site) account posts a response to Blitzchung's statement. In it, they profess "strong indignation and condemnation" and promise to "resolutely safeguard national [Chinese] dignity".

TheGamer Report with Translated PostOriginal Weibo Post
Icon for event: Official Hearthstone Weibo Response
October 8, 2019

Blizzard Employees Cover Value Plaques

Blizzard employees, upset with Blizzard's harsh punishment of Blitzchung, cover up the plaques outside Blizzard's offices that read "Every Voice Matters" and "Think Globally", respectively.

Original Twitter Post
October 9, 2019

Collegiate Hearthstone Competitors Protest Blizzard

Near the end of a stream of an American Collegiate Hearthstone Championship match, the players on the American University team hold up a sign that reads, "Free Hong Kong, Boycott Blizz". The camera quickly cuts away.

YouTube VideoPCGamer Report
October 9, 2019

Mark Kern Joins #BoycottBlizzard

Mark Kern, Team Lead for the original World of Warcraft, cancels his subscription in protest. In his message to Blizzard, he condemns their "fear of China", and asks them to "stand up for what is right."

Original Twitter Post
October 9, 2019

1000-year Bans for Discussing Hong Kong on Blizzard Forums

Players posting about the Hong Kong situation and Blizzard's deference to the Chinese government begin receiving 1000-year forum bans for "trolling".

Original Reddit Post
October 8, 2019

Mei Supports the Hong Kong Protest

The Overwatch character Mei begins to emerge as a symbol of the Hong Kong protest amongst gamers, partially due to an effort by Western gamers to have Overwatch banned in China.

Original Reddit Post
Icon for event: Mei Supports the Hong Kong Protest
October 9, 2019

Hearthstone Caster Brian Kibler Quits in Protest

Brian Kibler, a popular Hearthstone pro gamer and caster, issues a statement that he will not be involved in the Grandmasters tournament "unless something changes".

Original Blog Post
October 9, 2019

Blizzard Employees Walk Out in Protest

A small group of Blizzard employees stage a walkout to protest Blizzard's harsh punishment of Blitzchung.

PCGamer Report
October 9, 2019

Hong Kong Battletags Disallowed

Players attempting to change their Battletags to include "HongKong" are met with an error that it is "in violation of [their] naming guidelines."

Original Reddit Post
October 10, 2019

American University Collegiate Hearthstone Team Forfeits in Protest

The American University Hearthstone Collegiate team, who earlier had held up a sign during their match that read "Free Hong Kong, Boycott Blizzard", remain unpunished by Blizzard. They forfeit their next match and the tournament in protest, calling it "hypocritical" to punish Blitzchung and not them.

US Gamer Report
October 10, 2019

Hearthstone Caster Nathan "Admirable" Zamora Quits in Protest

Nathan Zamora, known also as "Admirable", releases a statement that he "cannot continue casting [Hearthstone]" without "change that would convince [him] that Blizzard will uphold their core of value of 'Every Voice Matters'".

Original Twitter Post
October 11, 2019

Riot Games Asks Players to Not Discuss Hong Kong

John Needham, Global Head of League of Legends eSports, posts an open letter asking both casters and players to not discuss sensitive or political topics such as Hong Kong on the air.

Original Twitter Post
October 12, 2019

J. Allen Brack Responds to Controversy

The president of Blizzard Entertainment posts an open letter to the Blizzard community. In it, he concedes that Blizzard may have "reacted too quickly", and reduces Blitzchung's suspension from 12 months to 6 months, and restores his winnings. He also reduces the casters' suspensions to 6 months. No apology is offered to Blitzchung, the casters, or the community, and he makes it clear that streamers/competitors will continue to be banned for bringing up political topics.

Blizzard Blog Post by J. Allen Brack
Icon for event: J. Allen Brack Responds to Controversy
October 12, 2019

Mei Statue Disappears from Blizzard Store

The statue of Mei - which had been accepting preorders - was suddenly removed from the Blizzard store. Notably, when other statues were sold out, the product pages remained with a message saying they were no longer available.

Original Twitter Post
October 15, 2019

Blizzard Cancels Switch Overwatch Launch Event

With less than 48 hours until the official launch event for Overwatch on the Nintendo Switch, Blizzard announces that they are cancelling the event. No official reason is given. This is widely speculated to be due to the potential for public protests at the event.

Original Twitter Post
Icon for event: Blizzard Cancels Switch Overwatch Launch Event
October 16, 2019

American University Collegiate Hearthstone Team Suspended

The American University Hearthstone Collegiate team, who earlier had held up a sign during their match that read "Free Hong Kong, Boycott Blizzard", and forfeited the tournament to protest their lack of punishment, is quietly suspended by Blizzard for six months. Team member Casey Chambers tweets that he "appreciate[s] all players being treated equally".

Original Twitter PostPCGamer Report
October 18, 2019

US Congress Sends Letter to Bobby Kotick

A letter signed by Ron Wyden and Marco Rubio (US Senators), and Alexandria Ocasio-Cortez, Mike Gallagher, and Tom Malinowski (US Members of Congress) is sent to Bobby Kotick, the CEO of Blizzard Activision. The letter chastises Blizzard Activision for seemingly caving to pressure from the Chinese government, references the #BoycottBlizzard movement, and suggests the company reverse course.

Washington Post ReportPCGamer Report
Icon for event: US Congress Sends Letter to Bobby Kotick
October 29, 2019

Mitsubishi Pulls Blizzard Sponsorship

Mitsubishi Motors Taiwan releases a statement that it has officially withdrawn its sponsorship of Blizzard eSports events. The actual withdrawal of sponsorship occurred earlier in the month.

The Verge ReportThe Daily Beast Report
Icon for event: Mitsubishi Pulls Blizzard Sponsorship
November 1, 2019

J. Allen Brack Apologizes

The president of Blizzard Entertainment opens BlizzCon 2019 by addressing the controversy. While he does not directly refer to Hong Kong, China, or Blitzchung, he acknowledges that Blizzard "did not live up to the high standards that they set for [themselves]", and he apologizes and "accepts accountability".

Twitch ClipYouTube Video
Icon for event: J. Allen Brack Apologizes
November 1, 2019

Protests Outside BlizzCon

Dozens of protestors demonstrate outside of BlizzCon before the opening ceremony and during the second day of the convention. The protest setup - which includes Hong Kong flags and a box truck with an enormous sign on the back - hands out free tee shirts featuring a popular image of Mei supporting Hong Kong.

Polygon Report
November 2, 2019

Q&A Panel Briefly Interrupted by Protestor

One of the fans asking a question at the World of Warcraft Q&A panel concludes his question with the slogan, "Free Hong Kong, revolution of our times". As he finishes his statement, a younger fan from the audience shouts the same, dashes to the mic, and states it into the microphone.

YouTube Video

#BoycottBlizzard

Blizzard proved that when push comes to shove, they'll side with a tyrannical government over their community and the values they espouse. Many former fans are now calling for a boycott of the company. Here's what you can do:

  • Do not purchase or play any Blizzard Activison games. This is the ideal boycott.
  • Alternatively, only play legacy games. These games were made in another time, by another Blizzard. Do not purchase these games if you do not already own them. Activison Blizzard will still receive money from your purchase, even if you buy on GOG.
  • At the very least, do not purchase any new Blizzard Activision games, and do not participate in any online Blizzard content (World of Warcraft, Overwatch, Diablo 3 multiplayer, Starcraft 2 multiplayer), even if you already purchased the game. This content depends on players being active and online in order to be enjoyable. By participating in the online content, you contribute to its overall health and incentivize others to purchase the game.

Additionally:

  • Spread awareness. You may have to put on your tinfoil hat for this one, but Tencent (the Chinese national corporation that owns 5% of Blizzard Activision) is heavily invested in multiple western tech companies, such as Reddit. Be aware that forum posts, VODs, etc. may mysteriously 'disappear' from time to time. Do not let up and do not become complacent simply because it seems like everyone is talking about this issue. Be aware of the echo chamber you may be shouting into, and spread awareness elsewhere.
  • Create more community art. Mei has become a symbol of both the Hong Kong protests and Blizzard's betrayal amongst Western gamers, and Blizzard's own games are replete with examples of heroic characters who would fight for Hong Kong. Art can make a powerful statement, especially art crafted by a community that has risen above the company that fostered it.
  • Lastly, and most importantly: Do not forget. J. Allen Brack may have apologized at BlizzCon and promised to do better, but a promise is just words. Stay vigilant and keep a watchful eye on how Blizzard behaves in the future.

#FreeHongKong

In February of 2019, the Legislative Council of Hong Kong proposed an extradition bill that was viewed by many as a dangerous loophole that would allow the CCP (Chinese Communist Party) to arrest political dissidents taking shelter in Hong Kong, as well as opening Hong Kong's democratic government to influence from the CCP. This resulted in mass protests.

The initial protests were characterized by the government of Hong Kong as "riots" (later protests would, in fact, become riots). A sharply escalating police response resulted in multiple reports of police brutality and misconduct. Notably, both a journalist and a teacher had their eyes shot by rubber and beanbag rounds, respectively; the journalist was permanently blinded in his right eye. This has resulted in the covered eye, or eye patch, becoming a symbol of the Hong Kong protests.

The protestors organized around 5 demands they made of the Legislative Council (eventually resulting in the slogan, "5 Demands, Not One Less"):

  • Complete withdrawal of the extradition bill;
  • Retraction of the characterization of the initial protests as "riots";
  • Release and exoneration of imprisoned protestors;
  • A public commission of inquiry into police conduct;
  • And the resignation of Chief Executive Carrie Lam and implementation of universal suffrage for Hong Kong elections.

As of September 2019, Carrie Lam has promised to officially withdraw the bill in October 2019, but has dismissed the protestors' other four demands.

How You Can Help

Unfortunately, there's isn't much that Western activists can do to directly help the Hong Kong protestors. The protestors are not a centralized or formal organization; there's no single group to donate money to. Here's what you can do:

  • Continue pressuring Blizzard Activision, and other Western corporations, to withdraw their support (whether implicit or explicit) from the CCP
  • Donate to the Hong Kong Free Press
  • Donate to a cause on GoFundMe; many protestors have been seeking funding for medical and legal bills, in addition to journalistic and larger relief efforts (as ever, research carefully before donating to a potentially fraudulent fundraiser)

Community Art

Mei with Hong Kong
Source: @_JohArts
Mei covering her eye
Source: cannacae
Girl cosplaying as Mei carrying #FreeHongKong sign
Source: zephronica
Mei holding a Hong Kong flag and umbrella
Source: Anonymous
Mei holding Free Hong Kong sign
Source: Yusei
Mei holding a Hong Kong flag
Source: Frocharocha
Street protestors holding signs with Mei on them
Source: Unknown
Overwatch cosplayers holding up a Hong Kong flag and an umbrella
Source: Unknown
Mei cosplayer holding a Hong Kong flag in the wind
Source: Unknown
Mei with a facemask and umbrella
Source: Yuumei
Mei covering her eye with her fist in the air
Source: Unknown
Mei in a gask mask spraypainting the words "No corporation is your friend"
Source: Silvandar
Mei with two Hong Kong flags
Source: Aleks Kamerad
Mei glaring at Chinese dictator holding "HK rights"
Source: Unknown
Mei with a glowing Hong Kong symbol
Source: Schlusse1
Roadhog with a Winnie the Pooh tattoo and an umbrella
Source: SeanyBee
A pin with an image of Mei in a facemask
Source: ladyzephri
Mei with the words "Can you hear the people sing?"
Source: mitox11
A sticker of Mei carrying an umbrella
Source: AlefYodhAlef
Mei carrying an umbrella with a face mask
Source: philtomato
Solder: 76 and Ana with fists raised, supporting Hong Kong
Source: @fenster112
Mei crouching down with a face mask and an umbrella
Source: wowtragic
Mei holding an umbrella and wearing a face mask
Source: @raptorleaf
Mei encouraging Hong Kongers to "hang in there"
Source: lonku
Mei with an umbrella next to a communist flag with the communist logo crossed out
Source: Wertzuk
A stencil of Mei with the Hong Kong symbol
Source: sandwiches666